Big Changes Are Coming at Denver Bone Broth

A few months ago, we reached out to you (our customers, friends, and biggest supporters) with a simple question:

How can we do better?

You responded with honesty, thoughtfulness, and heart. And you pointed us to three things that need to improve if Denver Bone Broth is going to reach more people and become a part of more daily routines:

You didn’t hold back. And we’re so grateful you didn’t. You responded with honesty, thoughtfulness, and heart. You shared what you loved, what made DBB part of your routine, and what we could improve.

You helped us see three big opportunities to make Denver Bone Broth even better:

• Pricing needs to be more accessible – While many of you love our product, we heard that cost is a barrier to making it a consistent part of your life.
• Packaging needs to be more durable – A few of you dealt with leaks or tears, and we never want that to happen.
• Availability needs to expand – You want to see us on more shelves in more stores, not just at markets or online.

These weren’t small notes. They were loud and clear signals that if we want DBB to grow into something lasting and impactful, we need to rethink how we make, package, and distribute broth.

So here’s where we are.

After a lot of reflection (and some very tough conversations), we’ve decided to scale down our current operations so we can plan a full business reset, with the goal of relaunching in early 2026 with a better, stronger, and more accessible product and brand.

This decision wasn’t easy. DBB isn’t just a product, it’s been our passion, our creative outlet, and our labor of love. But we believe stepping back now gives us the chance to make something truly scalable, without losing the heart and craft that brought us here in the first place.

What happens next?

We’ll be selling through our remaining inventory this summer—and yes, we’re still at the markets, still pouring samples, and still sharing the broth we love. Here's how you can continue to sip with us for now:

Farmers Markets – We’ll be at local markets through the weekend of August 30–31, offering discounted pricing on all items. Come say hi, grab a few bags, and help us go out strong.

Online Store – We’re running a final online promo from July 1st to July 14 with a 25% discount on all products. After that, our online shop will close.

And, of course, you can find us at our favorite retail partners.

And beyond that?  

We’re already working behind the scenes on what DBB 2.0 could look like. We’re exploring new formats, more efficient production, and better ways to reach more people, all while keeping our commitment to clean ingredients, great flavor, and slow-simmered nutrition.

If you want to be the first to hear when we’re ready to relaunch, be sure to sign up for our newsletter and follow us on Instagram. We’ll keep you posted as we go.

One more thing.

We just want to say thank you. Thank you for sipping with us, believing in us, and cheering us on from day one. Whether you picked up a bag at a market in our early days, ordered online, or told a friend about us, you’ve helped build something we’re incredibly proud of.

This isn’t goodbye. It’s just a reset.

We’ll see you at the market (and in your mugs) a little while longer, and we can’t wait to show you what’s next.

With gratitude,
Patrick, Leanne, and the DBB Team
Sip For Life!