Welcome Influencers

Thank you for being part of the Denver Bone Broth community! We’re excited to work with you and appreciate your support in sharing our brand. This page has everything you need to know about our values, key messaging, past influencer content, and best practices for creating great collaborations. Let’s get started!

About Us

Denver Bone Broth is on a mission to redefine how people enjoy bone broth. We make our bone broth to be a sipping elixir, instead of just a cooking ingredient.

Beyond that, our beef/bison bone broth is grass fed and grass finished. Our chicken bone broth is pasture raised. We pride ourselves on using the highest quality ingredients for the highest quality bone broth.

What Makes Us Better

  • Our bone broth is made with clean ingredients
  • Our flavors are inspired by delicious dishes in the culinary world
  • Our bone broth is made to be sipped like tea or coffee
  • We control our entire production process in our Colorado kitchen

Content That We Love

We appreciate that every creator has a unique style, audience, and creative process, and we want our partnership to feel natural and authentic to you.

One of the key things we look for in content is showing real moments of enjoying bone broth. Maybe it’s part of your morning routine, a post-workout ritual, or a way to unwind in the evening.

We’re always open to new ideas, especially if you have a concept that aligns with your brand. Let’s create something that feels true to you!

Do

  • Talk about lifestyle, occassions, and rituals where you drink bone broth during the day or for another reason.
  • Comply with FDA claims regulations. Click here to learn more about them.
  • Make content that fits with your brand and your audience.
  • Have fun and genuinely enjoy the bone broth!

Don't

  • Say that bone broth cures, treats, prevents, or mitigates any disease (e.g., “Heals leaky gut,” “Prevents osteoporosis,” “Cures arthritis”).
  • Use terms that imply a medical effect, such as “anti-inflammatory,” “detoxifies,” or “reverses aging.”
  • Claim bone broth provides specific health outcomes without strong scientific backing (e.g., “Boosts collagen production,” “Restores gut lining”).
  • Suggest that drinking bone broth alone leads to weight loss (e.g., “Lose 10 pounds in a month with bone broth”).
  • Using words like “miracle,” “instant results,” or “clinically proven” unless supported by FDA-approved research.

Instead, focus on simple, non deceptive claims, like describing the nutrient content (“has protein and amino acids”) and functional benefits in a balanced, non-medical way (e.g., “A nourishing beverage with protein to support your wellness routine”).

Want to Join Our Program?

Are you interested in partnering with Denver Bone Broth? We’d love to hear from you! Send us an email at hello@denverbonebroth.com with a little about yourself, including your social handle and the platforms you create on (Instagram, TikTok, etc.). We will review your info and get back to you soon!